TCMS Rebrands as Advocates for Better Health
Minneapolis, MN – September 6, 2022 – A leading group of Twin Cities Metro-area physicians and medical students, formerly known as Twin Cities Medical Society (TCMS), announced today they will now be called Advocates for Better Health, or ABH. The new name and identity reflect an ongoing evolution in the organization’s mission and the vision toward physician and medical student advocacy dedicated to healthier, more equitable communities. The new brand will help position ABH as a forward-looking organization at the heart of the changes in medicine and public health that are sorely needed to address healthcare’s most critical issues.
“Our organization is wholly focused on initiatives that support public health, including the most impactful for people in our communities here in Minnesota and across the U.S. ABH initiatives will advance the health of our Minnesota communities while at the same time promote physician well-being,” said ABH President Zeke McKinney, MD, MHI, MPH. “As we move forward with our new vision, we’ll expand our issue advocacy and provide more ways for doctors and medical students to collaborate and grow in advocacy together.”
Top priorities for ABH include initiatives to restrict flavored commercial tobacco products and to promote universal school meals. ABH will continue to support important programs including the Dr. Pete Dehnel Public Health Advocacy Fellowship. The Fellowship creates a connection between medicine and public health for medical students by offering opportunities for students to engage in local public health advocacy activities.
“Our Board has worked hard as our organization continues our evolution as a new kind of medical society to meet the shifting realities in public health,” said Becky Timm, CEO of ABH. “We selected Advocates for Better Health – ABH – as a reflection of the ongoing evolution of our mission and vision, and to further cement our organization’s whole focus on public health.”
CEO Timm added that The TCMS Foundation, the organization’s philanthropic arm, will now become ABH | The Foundation.
About Advocates for Better Health (ABH): Advocates for Better Health, formerly the Twin Cities Medical Society, is an organization wholly focused on initiatives that support public health. ABH is dedicated to creating a healthy, equitable, and thriving state by engaging physicians and medical students in community-driven public health initiatives. The organization represents approximately 4,500 physicians and medical students living and working in Minnesota. For more information visit www.metrodoctors.com
Media Contacts:
Bonnie Harris (for ABH)
612-801-0912
bonnie@medtechmomentum.com
Becky Timm
651-308-9597
btimm@metrodoctors.com
September 6, 2022